October 13, 2010. 4 hours workshop

Sale is a key sphere of a business, which determines market success of your Company. Most probably your software products have a range of analogues and substitutes. And those companies which are better in sales than competitors became prosperous in the first place. That is why successful sales are crucial factor of business viability for hi-tech startups and innovative projects.

With the support of ABRT Venture Fund and Microsoft Russia experts of RIS Ventures company had worked out training course «Sales of software products and services: from the art to the process». That training is based on best world practices and successful sales experience.

That 4 hours base seminar is oriented to specialists which are interested in creating new products, entering the market and increasing, automating sales of existing products. This seminar will be useful for project managers, sales and marketing specialists, product managers.

During that training we’ll observe the next questions:

  • What is the sales’ specific for new products and services?
  • How to verify needs in product and demand on the market?
  • How to build the sales process?
  • What sales channels exist?
  • What is more effective: direct sales or sales through partners?
  • How to build effective sales through your partners?
  • How to plan sales? How to obtain the accuracy of forecasts?

Training is conducted by RIS Ventures — the leader in the market of educational and consulting programs for hi-tech businesses, organizer of Start in Garage and Win the Market programs for startups founders, private investors and experts worked in hi-tech companies and investing funds.

More than 500 founders of hi-tech companies and representatives from investing business from Moscow, St. Petersburg, Kiev (Ukraine) and San Francisco (USA) took part in RIS Ventures programs during 2007 – 2009 years.

All trainings are very intensive, include hands-on education, co-operative work with experts, personal coaching. More than 95% participants of RIS Ventures programs check significant rise in business effectiveness: for example, increase of company earnings more than 70% a year, attracting investments for business development and launching new products.

Training will be at 13th of October, 2010, in Moscow, in the network of CEE-SECR conference.

Cost of Course "Advanced Programming Techniques"

150 USD

Authors and instructors of the course

Arseny Tarasov

Arseny Tarasov

Arseny Tarasov

Director Siemens Enterprise Communications, CIS Region

2004 - 2008 — Regional Director, Vice President, Parametric Technology Corp (РТС), Russia and CIS

2001 - 2004 — Business Development Director, Cisco Systems

1998 - 2001 — Business Development Manager, TerraLink

1996 - 1998 — Project Manager, IBM Internet university centers

Prior to 1996 IT — Consultant, Deloitte&Touche (Moscow, New York)

Nicolai Mitushin

Nicolai Mitushin

Nicolai Mitushin

Nicolai is investment director at ABRT Venture Fund responsible for structuring deals, carrying out due diligence on private startup companies, transacting deals and managing post-investments. Under ABRT patronage Nicolai has built and managed Start in Garage and Win the Market – executive education programs for software and internet entrepreneurs. Prior to that in 2003 – 2007 Dr. Mitushin was Technology Entrepreneurship program manager at Intel Corporation helping Russian entrepreneurs to turn technological ideas into successful businesses.

Mitushin received his master’s degree from Moscow Institute of Physics and Technology in 2001 and PhD degree in Investment Strategy Optimisation from the same college in 2004. In 2005 he successfully completed Entrepreneurship Colloquium at Harvard Business School.

Ilya Antipov

Ilya Antipov

Ilya Antipov

Ilya Antipov is a Principal Consultant at Technopark Saint-Petersburg, co-founder of RIS Ventures, RUSSEE Consulting, TEKAMA Inc. Ilya has over 15 years of science intensive software engineering and management experience. He led software process improvement and CMMI certification consulting projects for over dozen of software development companies. Prior to that, Ilya worked at TransDecisions Inc, where he led advanced technology department. Company was acquired by Bentley Systems and Servigistics.

Ilya graduated from Carnegie Mellon University, and went through executive education programs at Sloan School of Management at the Massachusetts Institute of Technology and Haas School of Business at University of California Berkeley. He teaches courses in Software Business at St. Petersburg State University and St. Petersburg State University of Economics and Finances. Ilya serves as advisor and board member to several high tech start-up companies in Moscow and St. Petersburg region.